Last Message to the West. Article by Jared George. Images courtesy of Lovely Porridge.
What if we told talented content creators that they had to make one last video convincing people of the severity the West currently faces, but knew their videos would be played to millions around the world? This was the thought experiment that Australia’s Lovely Porridge posited to me in private back in May, after appearing on an episode of The After Party livestream I host with Jason Köhne of No White Guilt.
Porridge had wanted to make such a video himself, but kicked around the idea of expanding it into a contest. The project would highlight the censorship we face via the premise of making “one last video before being banned”— but also would challenge creators to envision high stakes. We’d imagine that before the censorship hammer fell, their videos would be played in stadiums, airports, during television commercial breaks, and by other means of mass communication.
The contest would also provide camaraderie, friendly competition, and create a library of videos that the audience could then use to help wake up friends and family. I saw the potential and agreed to organize the contest with Porridge. His vision proved prescient, as a few weeks later, the infamous Vox Adpocalypse hit on June 5th. On that day, many white-positive content creators on YouTube had certain videos taken down, saw their channels de-monetized, or worse, had their channels deleted entirely. My original YouTube channel, The Great Order, fell into the latter category, being taken out in one fell swoop despite no warnings or current strikes, for “repeated and severe hate speech violations.”
For anyone new to me, I invite you to go view the videos on my site or livestreams I host and see for yourself what a hate-filled guy I am. Spurned on by this incident, we announced the “Last Message to the West” video contest in the summer, setting a deadline of October 15th. Aside from Porridge submitting his video that would be exempt from the cash prize, six initial participants agreed, helping establish early interest and credibility:
- Liv Heide of WhiteDate.net
- Mimir’s Brunnr
- Martin Willett
- Jason Köhne
A modest prize of $200 USD was set, and participants were given some parameters. These included keeping the videos to around five minutes in length, avoiding unnecessary branding, and some general common sense guidelines that would help maximize potential to reach new people while minimizing infighting. The guidelines also outlined blatant violations of big tech TOS that would immediately cut our ability to share the project on their platforms. We also recommended the video makers invoke a sense of unity, solidarity around the Western world, and while acknowledging the obvious crisis, lead to something positive, inspiring, and proactive.
Throughout the summer and early autumn we kept people informed at intervals. Porridge established a new channel dedicated to the contest, Kindred Creators, on both YouTube and BitChute, where he published updates and announcements. During the summer as word spread, a few initial donors volunteered funds to increase the prize pool. First among these was a gentleman who uses the moniker “Lord of the Frogs” on social media. He also volunteered his tech talents by offering to build a website where the videos would eventually be hosted and viewers could vote. We’d hoped for a good mixture of known content creators and newcomers, and that’s exactly what we got. Ten to fifteen entries would have constituted a great turnout, but when all was said and done, we’d received twenty nine videos.
After the October 15th deadline, the initial phase of promoting the videos was set to begin—or so we thought. The plan was to schedule Premieres of each video on the dedicated YouTube channel, giving
the audience time to anticipate and digest each entry. Someone at YouTube must have been on to us, as that platform/publisher/tool of the regime deleted the Kindred Creators contest channel after just the first day of video premieres, on October 18th. We knew of course that we couldn’t count on every video having a very long lifespan on YouTube, but had at least hoped to use that platform for a couple of weeks to promote the contest. Incidentally, our contest channel was taken down the day after Red Ice’s main YouTube channel was deleted.
With an eery symmetry, our project, formulated around the time of June’s Vox Adpocalypse, came into its final phase just as another round of de-platforming hit. It should be mentioned that other channels, including those of participants like Liv of WhiteDate.net and Poseidon, got deleted by YouTube at odd times during the summer. A few days following the contest channel deletion, Porridge and I were on a stream to explain what was happening and hopefully keep the audience’s interest and attention on the contest.
The dedicated website was not quite ready yet. The immediate deletion by YouTube had proved our point for us, underscoring Porridge’s original vision to craft messages as if they were our last. True to form for the community I’ve come to know in my advocacy and work in online media, we received overwhelming support. Several hundred dollars in donations flowed in during that livestream, again adding to the prize fund. Some donors earmarked their funds to create new prize levels.
Please bear in mind that Porridge and I did not get on air to ask for money; the livestream was simply meant to be an update. The donations were all voluntary and spontaneous, making it a triumphant night that bucked against YouTube’s attempts to demoralize us. In November we announced the website where the public could vote and where all the contest videos were hosted—embedded via BitChute, which had been our plan all along: LastMessageToTheWest.com.
Website designer, Lord of the Frogs, created clever ways to protect the site against mass bot voting and other such nuisances. He also programmed the voting so that the more videos someone voted on, the more their vote counted. Additional spontaneous donations yet again poured in over the remaining days, making the final prize funds as follows:
1st $700 USD
2nd $400 USD
3rd $300 USD
4th $200 USD
5th $200 USD
Voting was set to close on November 28th, Thanksgiving Day in the US, but due to the audience’s request, was extended through that weekend.
In the contest promotions and the website’s About page, we asked voters to choose the videos they thought would be most effective for a wide audience to become more sympathetic to and understanding of our views. Over two thousand five hundred votes were cast to choose the following videos as the winners:
1st Place: Asha Logos, “A Last Message to the West?”
2nd: Poseidon: “Last Message to the West”
3rd: Mimir’s Brunnr, “Come Home”
4th Way of the World: “How the West Ends”
5th Daughter of Albion: “Which Way White Man?”
The competitive element of a contest made it fun, drew some attention, and we were of course delighted to present the talented video makers with their prize monies, especially during Yule time. But far and away, the best part is that we all now have this library of powerful videos with varying styles.
Please use those videos hosted at LastMessageToTheWest.com and the associated Kindred Creators BitChute channel as outreach to your friends and family, and to inspire and remind you of what’s most important.
We also have letters of acknowledgment available on that site for donors, participants, and the winners.
Porridge and I feel that the contest proved a resounding success on all levels. We got what we had hoped for in having many high-quality entries, as well as strong support in the form of people voting and sharing. But we couldn’t anticipate the extra story arc of overcoming the hurdles of censorship and the powerful testimony of spontaneous support that we received from the general audience.
During the middle of 2019 when I saw some people despondent and saying things like “not much is happening,” I realized that I’m in a subset of this whole scene that demonstrates a remarkable amount of positivity and agency. For this project and others, I’ve had the pleasure and honor of working with several people who have stepped forth to volunteer time, talent, resources, and most importantly, follow through.
Being that this audience and community is largely the result of Jason Köhne’s leadership by example, I must acknowledge and thank him. I invite anyone reading to come see what we are doing. Of course, the contest and resultant morale boosts and video library would never have happened without the vision of Lovely Porridge, whose own channel is now Ruination Media (he’s also no stranger to de-platforming). We had no idea how this would all work out when we initially announced the contest idea and October 15 deadline back in the summer.
This project can hopefully prove to others that if you commit to a vision and put one foot in front of the other, people will be drawn to help and contribute. Of course, I always encourage discernment in assessing someone’s character, trusting your gut in such matters, and being the type of person you yourself would want to work with. Porridge and I both deeply thank everyone involved—this project became so much more than we could have imagined.
Jared George’s work can be found on TheGreatOrder.com and TheAfterParty.tv