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Heritage & Identity

Racial Preferences in Dating: Establishment Propaganda vs White People


If, like me, you’re prone to the odd episode of social media-masochism, then your eyes may occasionally wander over to the Twitter Moments tab to see what is going on in the world of diversity, gender confusion and all-round decadence. One particular Moment caught my eye this week. It was about the lack of “diversity” in Love Island; a popular British reality TV show where young, single men and women are coupled up on a tropical island with the hope of finding love.

I must admit that I have only ever seen one short clip of Love Island and it involved a group of girls sitting in a garden discussing Brexit (one of the girls thought that Britain leaving the European Union would “affect trees” and another thought she couldn’t go on holiday to Spain anymore). Nevertheless, it wasn’t necessarily the particular focus on Love Island that sparked my interest in this Moment, it was the message about diversity and the fact that the show was, in their words, too White.

There are currently 12 women starring in Love Island and only one of them is Black. This means that Black women make up 8.33% of the female line-up in Love Island. Additionally, Black people make up 3% of the population in Britain which means that Black people are actually over-represented in Love Island by 277%. I don’t want to focus for too long on the “lack of diversity” issue though, as it was something else in the above-mentioned Moment that caused me to write this article.

The non-White Love Island contestant, Samira, isn’t being selected by the male contestants on the show. The male contestants are choosing the White females instead.


Without being inside the heads of the male contestants on the show I can’t tell you whether Samira’s lack of selection is or isn’t to do with race. Perhaps it isn’t racial, and Samira just isn’t that attractive to the men in the villa. Or perhaps it is based on race. Perhaps White people do have a preference to date other White people.

A quick Google search on Samira-gate will tell you that Black contestants “always get a raw deal” on dating shows such as Love Island. The article continues:

“In Essex, where I grew up, a black girl was only desired by a white man if she had eurocentric features, and even then, she would be dubbed “pretty for a black girl/dark skinned girl”. These are not goals that black women should ever be striving for – we black women are still not seen as the standard of beauty, but that doesn’t mean we aren’t beautiful in our own right.. Of course, we have only just been introduced to Samira, so her experiences may be different.”

“Last season, male contestant Marcel faced the same treatment. No one picked him during the coupling session, despite him being obviously attractive – the definition of “tall, dark and handsome”.”


This experience is not unique.

A study carried out by online dating service, OkCupid, in 2009, found that non-Black men (a group that includes White men, Asian men and Latino men) applied a penalty to Black women, whereas Black men showed little racial preference either way. Women on the other hand, all preferred to date within their own racial group, however a penalty was applied to Black and Asian men.

As you can see from the table below, White people came out top in the majority of cases.


The above study was carried out again and again in subsequent years. Not only did the overall results remain the same, but the racial preferences shown above have actually intensified as the years progressed.

The studies for the subsequent years can be found here. It is important to note that this is no small-scale survey. These are the results from approximately 25 million dating profiles.

One thing which I found interesting is that over the years, people are more likely to say that they agree with interracial relationships, however, as the above figures show, this virtue signalling is not being replicated in their actual lives.


To give you another example, Co-Founder of The Dating Ring, Emma Tessler, wrote in 2015:

“Here’s the thing: when asked during in-person meetings, 90% of my clients report having racial preferences. Which maybe doesn’t sound so bad, because I mean, they have other preferences, too. Height, religion, career paths, Netflix show most recently watched, the list goes on and on. But of the 90% of the reported racial preferences, 89.9% are preferences for white people. So . . . that is bad. And I’m not just talking about white-on-white preferences. I’m talking about all my clients, only 55% of whom identify as white.”


In Britain, official census figures from 2011 also demonstrate that, out of all the ethnic groups within Britain, those categorising themselves as “White British” are the least likely group to be in what the report describes as an “inter-ethnic relationship”.

What we can see from the information above is that the majority of people prefer to date somebody of their own race, and when it comes to rating each race from the most popular to the least popular across the spectrum, White people are coming out on top. If we focus for a moment only on our own racial group, the evidence shows that White men and women have a huge in-group preference when it comes to dating. One can only assume that this is a completely natural and widespread preference. So why, over time, are people less likely to be vocal about the fact that they prefer to date their own race?

The answer is establishment propaganda.

The establishment are working around the clock to make us believe that mixed-race relationships are the norm and anybody who isn’t open to one is a big, nasty racist. Magazines, billboards and TV screens across the nation are littered with people in mixed-race relationships. I shouldn’t have to remind you of the recent batch of Christmas adverts in Britain where all but one of them featured a mixed-race couple. Why is this the case when non-Whites currently make up around 15% of the population in Britain? If the adverts are to be representative of the general public, then a huge majority of them should feature couples made up of White men and women. The same happened the Christmas of 2016 too, when the ‘Big Three’ of Christmas adverts, John Lewis, Sainsbury’s and Marks and Spencer, all featured mixed-race couples and families.

Last year, Channel 4 aired a show called ‘Is Love Racist?’ where non-White sociologist, Emma Dabiri, carried out a series of experiments to test racial prejudices in dating. When a number of participants expressed in-group preferences, they were told that this was “unconscious bias” and were encouraged to be more open minded. Social media users took to Twitter during and after the show to claim that “Racism is alive and well!” when one young White girl expressed that she wasn’t attracted to a particular Black man.

The New York Times recently published an article titled The Housewives of White Supremacy where a young Norwegian mother was painted as Hitler Reincarnated™ for expressing joy at the fact that her blonde-haired, blue-eyed baby looked like her. What could be more natural than wanting to look down at your baby and see a tiny version of you and your partner in your arms?

And who can forget the below video by our fellow White person, Emma Tessler, who conveyed her disgust at people having in-group dating preferences, only for it to turn out that she was married to another fellow White herself.


Once you wake up to this type of propaganda, you will begin to see it everywhere.

There is a clear clash between how White people want to date, and how the establishment want White people to date. We could discuss at lengths why interracial relationships and miscegenation are encouraged across Europe but I have already touched on this in quite some depth in other articles. What I’d like to relay to anybody who is reading this article, is that there is absolutely nothing wrong with only wanting to date somebody of your own race. The establishment are in the process of brainwashing us that this is evil, but in fact, it is the most natural thing you can ever choose to do.

We know that the White share of our populations are dropping by the day, and one thing that we must do if we want to reverse this is to marry within our own race and produce White children. By now, we should be way past feeling as though we have to defend that we’re not racist. I don’t personally believe that our dating preferences do make us racist, but I refuse to acknowledge the word either way as it is used as an dishonest way to shut down discussion.

It can be difficult sometimes to stand alone and go against what the establishment are telling us we should do, but how can the organic, uninfluenced preferences of the majority of White people be wrong, and the propagandised, forced choices from the mainstream media be right, even though it takes continuous indoctrination for us to get there, and it still isn’t working?

If we are to shift public opinion on racial dating preferences then this must start with us being brave enough to admit that we only want to date our own. If we don’t provide an alternative voice to the mainstream media, then over time, the public will begin to associate what they see on TV as the norm.

I will leave you with this short clip of Muhammad Ali sharing his opinion on racial dating preferences.


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